Switzerland is known for watches
Swiss made is a mark of quality for the finest watch brands in the world
But why? It all started when John Calvin, a Protestant reformer, fled France and settled in Geneva
Switzerland in 1536. At the time, Geneva was known for its fine jewelry business
Unfortunately, John Calvin forbade his followers from wearing jewelry. He did, however, allow them to wear timepieces
Geneva was already filled with artisans from the jewelry industry, and they changed their
focus to timepieces. Over time, technological advances from England, France, and Germany were adopted and Geneva
maintained its status as a hub of watchmaking. In 1868, the International Watch Company was formed in Geneva to introduce American manufacturing
techniques to the Swiss watch industry. In 1971, Swiss laws were crafted to precisely define which watches can carry the Swiss Made label
Today, Swiss Made is still one of the most recognizable and sought-after labels in the world