Hey everyone, welcome to the training
I'm excited to share with you three simple SEO tricks you can use to increase your rankings
and traffic for your website. And these tips are going to work no matter what type of blog or website you have and
no matter what industry or niche you're in. So the stuff I'm going to teach you is going to help you get better positions in Google
so you can get more traffic to your stuff. Now I want to encourage you because I know how frustrating it can be when you put your
heart and soul into writing your content and publishing it online and not getting those
high rankings. That can just, you know, just basically suck. It's like you put all your time into this content and it's only on the page three or
four or maybe not even the top 100 of Google and that just isn't good, you know
So I'm going to share this information with you so that you can get out of that rut, get
your old content to rank higher and generate more sales and more leads for your business
or just get the word out about your content and also give you an action plan so that you
can write new content so it has a better chance of ranking from day one
So before we get into those three tips, I first just want to tell you a little bit about
who I am so you know where I'm coming from and what you can expect
So my name is Stephen Hawkins and I have been doing SEO and business affiliate marketing
for about 15 years. When I first got started, I made $2.18 in my first month off of a free blogging platform
just by putting in some simple SEO strategies. Now fast forward to today, I'm actually a multiple six figure earner from using SEO
and affiliate marketing. I've written a book on affiliate marketing where I share some of my best tips on how
to increase conversion rates. You can find that on Amazon if you care to look that up
I also run a website called SEOshatter.com where I give away free daily SEO tips and
news to help people up their game with search engine optimization. So I've been doing this a long time
I earn a living through this and so the tips I'm going to share with you are actually things
that I do on every web page I create and I use to improve the rankings in traffic for
any page that's underperforming in Google right now. So this is stuff that's actually proving that I use on a daily basis
So let's go ahead and jump into the meat of this, which is why you're here, which is the training
So in this workshop, we're going to talk about three things and those three things are, number
one is I'm going to teach you a couple on page SEO tricks you can use to give Google
the signal it needs to rank your content for what you want it to rank for
I'm going to teach you how to add in secondary keywords so you can actually expand how many
keywords your content ranks for. That would give you more traffic and I'm also going to explain to you how to give Google
the content it wants to see so that you have a fighting chance to get on page one because
you just can't produce anything. It has to be written in a certain way
So to recap, we're going to talk about some on page SEO. We're going to talk about adding more keywords to the page and we're going to talk about
how to write that content so you still have Google what it wants to see
Okay, number one, on page SEO. There's three basic things you need to be here
You need to pick one keyword that you want that page to rank for and you need to use
it in certain areas on the page. Now there's three places that are considered the three kings when it comes to on page optimization
and those are the meta title, the h1 head and the URL
If you put your target keyword in those three positions, you're going to have a better chance
of ranking on the first page of Google because those are the most powerful on page spots
to put your keyword. So any webpage you have right now that's underperforming, if it's not on page one, go look at that webpage
and see if you have your target keyword in those three spots. If you don't, you need to put it in there right now and you should start to see some
increasing rankings once Google recalls that page. Now here's the thing though
Those are just three spots, okay? And if you're in a competitive market, you're going to find that your competitors are already
doing that because they know SEO. They may be more advanced than you
And so there's actually about a total of about 20 different areas you can actually
put your keyword on the page to help it rank higher in Google because you're giving Google
more signals that this is what the page should be for. And so I'm not going to get into all 20 right now
I will actually explain a little bit later more about the other 17, so stick with this
video because you're going to want to hear that. So let's next jump into number two, which is the second SEO trick, which is you need
to add secondary keywords to your page. And this is going to help you in multiple ways, okay
What I mean by this is when you write a piece of content, you're generally just targeting
one keyword phrase, right? Or maybe just a few. But over time, what you're going to find is that Google will actually start to rank your
page for many different keywords. Some you're getting to think about and some are just variations of that keyword
And so there's this whole spectrum of keywords that any web page should rank for
So if you don't optimize it properly in the beginning, you may only rank for about a dozen keywords
But once you use this trick, you can actually start to expand your keyword range to maybe
rank for hundreds, if not thousands of keywords. And so I'm going to go through and explain to you how to do this
Now to get this done, you actually have to have your site connected to Google Search Console, which is a free platform that anybody can sign up for
And if you have it, great. But if not, go ahead and just type in Google Search Console, connect your site, and then
wait about 30 days because it takes about 30 days to get the data from that tool so
that you can start using this stuff. But if you've got it, great. I'm going to explain to you what you can do
So what Google Search Console does is it will actually report to you many different things
about your site, but the most important thing is it will actually tell you what keywords
your pages are ranking for. And you don't have to pay for this information
This stuff is free. So when people try to sell you some expensive SEO tool like Ahrefs or something like that
to get this information, don't need it. Just use the free information Google is giving you because you can use this to actually boost
your ranking and stand traffic. So here's what you're going to do. You're going to log into Google Search Console
You're going to click on the Performance tab. And then you're going to go through and you're going to actually highlight and select the
individual page on your site that's not ranking as high as you want or not getting as much
traffic as you want. And once you click on that URL, Google Search Console will then list out the keywords that
it is showing your webpage for in Google. So you may have been targeting one specific keyword, but you're going to start to see
a whole list of other related keywords that Google thinks that page is about
But here's the true power of that part. Google will actually show you the number of impressions of how many times your URL has
been shown in their search results. And they'll also show you the average position that your URL is ranking for that page, for
those keywords. So what you're going to find is you may not be getting a lot of rankings or traffic, but
then you can find out which keywords are the ones that are struggling and you can improve that
Okay, so if you're using a certain keyword and you want it to rank higher, here's where this tip is really going to pay off
What you want to do is you want to look for the keywords that have a high number of impressions
and a low ranking position. The reason that's important is because Google is showing you that, hey, there's a large
number of people that are looking for this keyword and you're getting a lot of impressions
for that keyword, but it is not ranking very high. So that shows that there's a high search intent, a high search volume for this keyword
Even in low positions, you're still getting traffic. But what you want to look for, you want to look for those keywords that have high impressions
but you're ranking between positions 11 to 30. What that means is that you're on page two to three of Google and it only will take probably
a few extra things you can do on page to boost that up to page one. Okay
I'll explain to you what to do there. So when you're ranking for content, you're usually targeting one specific keyword
But once you get this list of keywords, you're going to see different variations in other
keywords that you probably weren't even thinking about. So Google basically is telling you that, hey, we think you should rank for all these other
keywords, but you may not even be using them on the page. And this is where the true power of this tip comes in
If you want to look to that list and find the keywords that you're not using on the
page currently, and then just add them in. And add each one about three to four times
Just put it spread out throughout the content. Try one in the introduction, one in the middle, one in the end, for example
And so once you take those keywords and put them on the page, you should start to see an increase in rankings for those keywords
Now, some of the keywords are too similar. Like let's say just one or two words are different, or it's just a rearrangement
Don't do that every time. But just find the ones that are closely related, that are just kind of variations, that have
additional words. So I'll just give you a quick example of how this trick works for me and how it can apply
for your situation. I had an affiliate buying guide. I was trying to rank for the keyword, best oil heater, because I wanted to make money
on selling oil heaters. Well, this page is stuck in the 20s
I think the highest I was getting was maybe position number 26, and it was just stuck
stuck, stuck. So after a month or two, I actually went into Google Search Console, did this exact step
I just told you about, and actually found additional keywords the page was looking for
that it didn't put on the page. It just didn't show. So there were words like room oil heater, electric oil heater, portable oil heater
And just very little things of that stuff. So the only things I would really use on the page were best oil heater, best oil filter
heater, etc. But I wasn't using those variations without the word best
So I went in and I added all those different keywords I just mentioned about three or four
times, and here's what happened. That page went from the 20s up to number nine on the first page of Google for that main
best oil heater keyword that I was targeting, just by adding in those secondary keywords
But it didn't just stop there. That page started ranking for hundreds of other keywords
So I went from just having this small little section of ranking on Google to having this
big breath to where this page started getting a ton of traffic. And so it got traffic from tons of other related keywords
So this tip is really going to work for you. If you have existing content, you need to go in and you need to use Google Search Console
to extract that free information, and then use that to get those secondary keywords to
put on your page. You do that, and you should start to see an increase in the ranking
But what do you do if it's a new piece of content? Well, how are you going to get that information on what to write
Well, there's actually a really cheap SEO tool that you can invest in that will give
you that information up front. And I don't want to sell you a tool right now. This is a free training, so I'm not going to go into the full details of that
I'll explain a little bit about it more towards the end of the video if you want to take advantage of that tool
But right now, just use it for free. So now let's move on to the third SEO tip you can use to increase rankings and traffic
Now, if you only do the first few things I told you about, you should see some increase
But it's only going to get you so far. And the reason that is is because you actually need to serve up content that Google wants
to see. Just doing one page SEO and adding keywords to a page is only going to get you so far
You can't expect to rank a 300-word blog post in a very competitive niche when everyone
else is writing 2,000, 3,000 words or longer and including all this additional information
So you need to give Google what it wants to see. And to find that out is actually very simple
It's right under your nose. You probably didn't even know it. And so when I learned this, it just blew me away
And it took my content to another level. And when I apply all these tips, lots of times I will start ranking on the first page of
Google instantly after publishing, if not maybe within a few weeks, at most a month
or so. So you're going to want to pay attention to this trick right here. So do the first few tips and then do this too
Here's what you want to do. You want to go to Google and you want to search for your main keyword you want that page to
rank for. And let's say that I'm trying to rank for best SEO tools, for example
I would go to Google, type it in, and then I would just open up the first five pages
that are ranking in new browser tabs. And then I would just start looking at those pages
And here's the thing. If Google wants certain type of content on the page to rank on the first page of Google
because it has all these different signals it sees and it knows that, hey, there's certain
things its user wants to see. And it does all this different A-B testing behind the scenes to be able to find that out
But if you open those first five pages, you're going to get the answer. So, for example, if I gave best SEO tools, I'm going to see that that's a list of articles
where it's just these five competitors are doing, hey, best SEO tools for current year
or my pick for the best SEO tools. And then it's just a list of the ten best tools
And it'll have the name of the tool, a description, an image, and a link to go try that tool
That's what those pages have. And there's also other things like maybe, you know, they might be talking about comparisons
of those tools. They have a comparison table, et cetera. But what you do is you want to see where the overlap is because there's always going to
be an overlap. There's going to be certain elements on those five pages that all those competitors are using
And you want to find out what those are. And then you want to use them on your page, too. So let me give you another example
Let's say you were just writing an informational article like how to bake a potato, you know
And let's say you're like, oh, I'm just going to write this really short 200-word post that
just says, hey, here's how to bake a potato. You put it in the oven at this temperature, you know, and you let it go for this amount
of time, you know, and then I hope to rank. Well, that's not going to work because Google wants to see certain things on the page
So if you open up the first five competitors, when you do a search for how to bake a potato
you're going to see that they start with an image of a baked potato and then they go
into an ingredient list and then they go through step-by-step, you know, five different steps
on how to bake this potato. And then they also explain other things like tips and tricks on how to bake that potato
So they answer questions like, you know, can you wrap it in foil
How do you ensure you have a crispy outside on that potato? How to keep it soft
Are there garnishes that go with the potato? You know, can you bake the potatoes slower
Can you bake it faster? What's going to happen if you do that? Et cetera, et cetera, et cetera
These are the different things that will overlap and you'll see them by doing that quick competitor research
So you then know that if your page is underperforming in Google, it's probably lacking that information
that the other pages have. So all you have to do is just find that information, add it to your page and then you will start
to see ranking boosts in Google because your content is now meeting that search intent
as well as your competitors. But it doesn't just stop there. There's actually some key elements you want to look for on the page that can actually
help you to rank better and faster and actually get an edge over your competitors
And so I'll talk about that in just a second. But what I want to do is I just want to encourage you to try these three SEO tips that I've
just shared with you for free because they are going to help you to get more rankings
and traffic for your web pages no matter what industry you're in or no matter what
type of content you're writing. This stuff does work. And so if there's anything to do today, you should try those things
But here's the thing. This is just scratching the surface. And so I want to present an opportunity to you
If you want to go deeper and you actually want to see how to do these things in real
time and look over my shoulder and understand how to put these things into place, I actually
have a video training course that I show that where I show you all the different steps that
you need to use and how to maximize the SEO value out of all these different things I
talked about today. So if you want to go more in depth and actually get the training, I can give that to you
And inside this training, here's what you're going to find out. You're going to find out those 20 different spots that you can put your keywords
And I'm going to go one by one and show you how to put your keyword in a strategic way
in those spots because you can't just put it in there and hope to rank
You can't do it just any wishy-washy way. It has to be a specific way
But here's what the real value is on learning where those 20 spots are
Because once you start putting your keyword in those positions, you're going to find that
you may get towards page one if not on page one, but it's going to be just that small
edge of doing one extra thing that's going to lead to you being better optimized than
your competitors. And once you know that secret, you can start to jump past and enter ranks in Google
So it's good to know what those 20 spots are. And again, I'm going to teach you those so that you know every place you can put your keywords
I'm also going to go through and walk you through Google Search Console, step by step
on how to extract those secondary keywords. And I'll give you some tips and tricks along the way so that you can get the maximum value
out of that tool for free. And then if you're interested, I'll also show you how to use this really dirt cheap SEO
tool that's half the price, if not less, than the expensive ones like Atra that you can
get all the information you need to get those secondary keywords from the beginning so that
you can write your content perfectly from the start. You won't have to wait 30, 60 days to get that data from Google to then adjust it
You'll be able to craft and write content from the very beginning that has all those
keywords going forward so that you have the best chance of ranking
But then that's not all. I'm also going to go through just like step three where I'm going to do some keyword searches
for some keyword terms and then go through and do the contemporary analysis in real time
so that you can see what I'm doing to find that information that needs to be on my page
to make it rank in Google. And I'm also going to point out the very specific places that you need to pay attention to because
those areas are the most important places that have the SEO value to help your page rank
Just getting the overlapping content is just the first step of the process. And if you do that, you're going to see some results, but there's some other steps along
the way that you also can do to really maximize that value. So if that sounds interesting to you, then check below the videos and there's a link
to that bundle. In this course, it's over 20 videos. You're going to get an individual video for every one of those 20 HTML slots and you're
going to get videos for how to use Google Search Console, that special keyword tool
I was talking about. Also how to walk me over my store as I do compare analysis and more
So if you want to go deeper, if you want to get the specific training that I've learned
and developed as a proven system over the last 15 years of doing SEO, then I encourage
you to click that link because this content is going to basically take your SEO game to
another level. It puts everything into an easy to understand system so that you know how to update all
your existing content so it can start getting more rankings and more traffic and it shows
you how to start writing new content with the perfect game plan so that you have the
best chance possible to rank in Google. So if that sounds great, I encourage you to click the link
It's a little great training. Right now I'm offering a really big discount for people that are watching this free training
So other people that are not, they're going to get a higher price. So this is only going to last about a day or two, so I encourage you to check it out
and get your hands on it if you want to go deeper. If you don't want to go deeper, that's fine
Just take the things that I explained to you in this free training, go use it, share it
put it on Facebook, share it with other people on Twitter, email it to your friends, do whatever
you want because this stuff is going to work. It's going to help you. But again, if you want to go deeper and you want to have more in-depth training, the step
by step, I can do that for you. So if that sounds good, again, click on the link below
That's all I have for you today. I hope you have an awesome day and that you start to see some improvement on your website
And I look forward to seeing you on the next training video
Take care