Have you ever thought about selling at a boutique mall
We did and we'll tell you all about it right now. What is up
Welcome back. Do you like to do it, build it, or make it? So do we
And we have new videos each week. This week we're setting up some retail space to sell our laser products
You might sell your products at craft shows or online through social media, but have you
considered selling at a boutique mall? This week in our video, we're going to share with you what it is, why we chose to sell
our products there, and how we set up our new booth space in a new mall
You might be thinking, what is a boutique mall? I know I was
A boutique mall is a mall or a collection of shops under one roof
Each vendor rents a portion of the building or their space and they get to sell their
products in their space. So our space is six foot by 10 foot and we'll set up essentially a stationary craft show
booth at this boutique mall. There are lots of different shops in this mall
Vendors sell all kinds of products such as pet items, gift items, home decor items, clothing
shoes, baby clothes, even non-perishable foods. Lots of items. Each vendor gets to pick their own product and gets to decorate their booth in their
own style. We have seen many different styles. Farmhouse, beach theme, skull and crossbones theme, sports themes
You get to decorate it any way you want. You're thinking, why would I want to sell at a boutique mall
What are some of the pros and cons? How do I even get started
Well, first there's high foot traffic. Boutiques attract a steady flow of customers, providing you with the opportunities to showcase
and sell your products. They also have a targeted audience. If you've chosen the correct location and the correct type of mall, which may not be
an antique mall if you're not selling antiques, or maybe we looked at once a market bazaar
that sold everything. They sold everything. You can get a full bottle of 1960s Coke
You can get a 1980s push button phone from the kitchen, or you could get a Pokemon card
from like yesterday. Now we did look at that mall and decided that's probably not the best place to sell
our door hangers. So if you have a targeted audience, then you're going to have the perfect flow of customers
who are going to be interested in your type of items. In our case, it's door hangers
And the painted tree or a boutique mall is the perfect place to sell our door hangers
Boutique malls have a professional setting. Selling at a boutique mall lends credibility to your brand and products as customers perceive
them to be a higher quality compared to the mass produced items that you'd find on like T-new
Networking opportunities. You may have the chance to meet and connect with other vendors, possibly leading to collaborations
partnerships, or other valuable insights into the industry. A boutique mall offers minimal overhead costs
Not having to set up your own space and pay your own electric and your own rent and water
and everything. A boutique mall will cover all of that for you
You just have to pay your booth fee. A lot less overhead to get started
And lastly, marketing. A boutique mall like the painted tree provides advertising and special events through the year
Open houses for Christmas and holidays, ladies' night, sidewalk sales. Streaming commercials, television commercials
I mean, you'll even see them on HGTV. They provide the advertising to get foot traffic into the mall
Those all sounded great. Those are nice, great pros. But what about some of the cons
Some of the things that you might consider is commission fees. Some boutique malls charge commission fees or require a percentage of your sales as rent
While this arrangement may provide access to a prime location, it can eat into your profits
You also might have limited control over the aspect of the store layout, display placement
or operating hours, which will impact the visibility and presentation of our door hangers
and your products. Another thing to consider is more competition. Sharing space with other vendors means that you're competing for customers' attention
You'll need to ensure that the products stand out amidst a sea of other offerings
Seasonal fluctuation. Just like with craft shows, depending on the location, the clientele, you may experience
seasonal fluctuations in your foot traffic and sales, requiring careful planning and adaptation
You know those J months all die, and it's the same at these boutique malls
And last, you're dependent on the mall's success. Your sales may be influenced by the overall success and popularity of the boutique mall
and if the mall experiences a downturn or a closure, it will affect your business
Now that we've looked at all the pros and cons, and we've still decided that we're going to sell at a boutique..