If you're wanting to know how to track your Google rankings, there's tons of different tools out there
But over the last decade or so, I've whittled it down to one that I've found that works extremely well
It's extremely versatile but simple and has the ability to do a lot of things or just a few simple things if you want
So I'll kind of break down how this works here, but you can see along the left side here
Well, first of all, this tool is called pro ring tracker. I'll leave a link below where you can get signed up and all that
good stuff. Uh But there's a whole bunch of different stuff going on in here
I like to use the URL view and that's gonna break it down by website or by business essentially
And we have a company here that we're doing some marketing for specifically search engine optimization
which is typically why you would want to track track your Google rankings. And you can see that there's a number of different things showing
here. There's this G local finder and then just Google dot com
Of course, we've got all the terms and the rankings for right now
a day ago, a week ago, a month ago and the search volume
And then we also have the trend so we can open these up and see that this one dipped for a little bit
And we can see the trend over like a year or six months or one month
And that data is extremely helpful. I'll kind of show you one right now here
So now we can see a graph of how the rankings have changed over time
And like I was saying, you can change the amount of time
you can see the full history. So you can see that this term has just moved consistently from like position 20 up to like position
four, which is what we want to see when we're doing ongoing S E O work for a specific term that we're targeting
we want to see the ranking continuously increase and eventually it'll probably plateau at a certain point right now
That is extremely helpful to take a look at like how a term has been changing over the long term
which you really need to know when you're doing S E O
But that's a lot of data if you're looking at tons of different terms and all these different graphs and trying to keep track of
everything. So there's also these simple breakdowns as far as where your rankings at today uh a day ago
a week ago and a month ago, and that will help you see the direction that things are headed in
So you can see both of these terms are headed up. This one moved down but then are moved up
but then down again. So it was six and then five and then six again
So we can see some fluctuation, some of these, this one dropped off completely commercial cleaning
Um And knowing that information is super helpful. So the the value inside these boxes is how much the ranking has changed
And green is a positive change and red is a negative change. So this one dropped 10 spots right
Dropped 86 spots. So meaning it's now it was at position 15
Now it's not even in the top 100. So it's comparing where this is compared to today
So we're down 10 spots from a week ago, we're down six spots from a month ago
So that just helps you quickly and easily see what's going on. And then you can also see the search volume
So obviously you want to be going after terms that have search traffic
right? It doesn't make sense to rank for a term if nobody's searching for it. So it's not gonna do you any good
And you can see all these terms have a decent amount of search traffic
And when you're ranked for a whole bunch of these, then you start to accumulate enough traffic that you know
you start getting some sales right and some consistent sales at that
Now, back to what I was showing you here where it says G local finder versus Google
the Google dot com is actually the website rankings. And with local business
there's going to be multiple things that you want to track, not just where your website shows up
but also where you show up in the Google Maps rankings. And that's the G local finder
G standing for Google Maps or whatever Google local finder. So that helps you determine
uh you can see the icons are different here. There's like the circle right here
And then this one has the search icon in red. And when you hover over it
it'll tell you what it is. So this is local finder and this one is organic now just because we're
not showing up in the website search results doesn't mean we're not gonna be getting traffic and customers because Google Maps in a local search
result plays a big role in things, right? So this will help us determine where we're at in the website rankings as well as the
search rankings. And you can check a whole bunch of different things too
So if we come over here, when we want to add a new website
we just go to this ad wizard here. That's usually what I do at least. And then you'll need to add a domain name
put in some keywords. I've just created some random example, keywords here that aren't even real
And then you'll need to add a location in Phoenix, Arizona. And then you can see
it's giving us a lot of options. We can choose iphone Android
We can do uh mobile, basically mobile first rather than desktop results
You can also search Yahoo Bing. These are all very helpful if you want to see also where you're ranking on
on Google as well as Yahoo and Bing or even youtube, Amazon
And then you can track the snack pack, which is the three pack in Google
That's the Google Maps listings I was talking about, but I find it better to use this local finder because then you see the top
100 positions. So you can actually see like we're in position six
but it would show nothing if we were just checking the three pack because the three pack will either show if you're in position A
B or C and that's the top three results that show up in the maps listings
So when you do a local search now, depending on what you add here and the keywords you put in here when you click save
it's gonna add those in and then show you where you're at on each of those platforms
whether it be Yahoo Bing, Bing Google, youtube, which is owned by Google
Um and even Amazon, right? And then you can see where, where you're at with things and then track over time in the long term
using these trend graphs over here as well as in the near short term
When you're doing changes over the course of a week or a month
you can see, oh, we made a tweak to the maps listing and over those last month we've gained a few spots
in the rankings. Perfect. That's what we wanted to see. Now, let's go iterate and keep doing this over and over and over until we
get to the very top, right? And that's essentially how you track your rankings on Google as well as other platforms
And if there's anything you did have questions about in terms of how to track your Google rankings
don't hesitate to reach out. You can just drop your questions in the comment section below and I'll be sure to get back to them
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