Hi, my name is Carl and I'm from the management study guides content team
In this course, we'll learn how to yze your business in detail
Let's get started course
objectives, eight management essentials transforming the business, vision and planning, commitment to quality
standards, leadership, decision making, finance, marketing, communication
and information technology introduction, Samuel, CEO of
techs soft, a software giant in the UK comes out of a board meeting and addresses a press conference
A reporter asks Samuel, what is your next plan? Samuel explains, we are entering the healthcare sector
We have named our new division as Ts Pharma. The
reporter asks, can you brief us about this new venture? Samuel says we are going to create a drug which
will cure cancer. We have set up an R and D center and the team have kick started the work
The reporter asks, when can we expect the first product very soon
Samuel says we are already in phase one and plan to launch the drug within a month
Let us see what happens after a month. The researchers say Sam
the drug is ready. Excellent. Samuel says, let us get government approval and get to the market in
the next few weeks. Ts Pharma obtains the necessary government approvals and launches the product
Then the unexpected happened. Most of the patients who consumed the new drug suffered chest pain and started complaining
of frequent giddiness. A few customers filed cases against Ts Pharma. Government
investigations reveal that one of the addictive chemicals caused the problems. The court imposed a heavy penalty in
ordered closure of the R and D unit. The company incurred a loss of nearly $100 million
Samuel was shattered to make up the loss he brought in funds from techs soft
Has Samuel taken a wise decision? Let us see. Click here very
soon. There was a lull in the software business and techs soft lost many clients
Samuel cut 2000 jobs at Techs Soft and both his software business and healthcare venture suffered
Samuel should have yzed the following. Whether the drug was free from side effects
whether the company had reserves to build the new business, whether the financial position of techs soft was stable
Let us now go briefly into the module and learn what is yzing your business