Instagram. The next steps, analyze your audience on Instagram. Nothing happens by accident
So through audience analysis, youll be able to know the demographics of your followers
their ages, which content they like the most and even the hours when they are most active
this will lead you to plan and study the content you going to publish. And even the best time you can do it just as
companies and brands must find their buyer person, your duty as an influencer is to find a community that feels an affinity with you that
likes your content. And not only that, that is able to interact with it and share it with other people
Analyzing Instagram followers is something you should always do. If you want to achieve success with your campaigns
whether you planning a strategy or not, you need to know whats going on in your social network
By planning, you can increase your followers, get more engagement and improve your sales
Then youll be able to see if your Instagram strategy is achieving its goals
You will then be able to improve and refine your plan to improve your statz again
still not clear. Well, its great to know that you should always have a dashboard on hand to see whats working
whats not and what needs to be done to fix it. Analyzing your followers on Instagram is part of managing your online community
knowing who is following you and why it is imperative to your brand. So
analyzing and measuring should be a core activity within your entire social media strategy
This is essential for several reasons. It allows you to adapt your content strategy according to your followers
knowing the best times of day, share content to notice which of your followers are active and which are not to be able to reactivate
the passive ones, knowing what kind of content your community creates to get an idea of what works best segmenting your audience better to adapt
your strategies to each one, analyzing why people follow or unfollow you
But how the answer is simple by analyzing Instagrams profile metrics growth rate of followers
If you consider that social networks are platforms for social interaction, it is clear that this metric will not be the most important of all
but it will be beneficial to control the evolution of the number of followers
And this although it is not a determinant, will give you a good idea of how effective your strategy is being
Finding the relationship between the actions you take and the increase or decrease of your followers is the objective of this metric
Once you upload an image, analyze what happens and ask yourself, have my followers increased
What content have you published? When too many have decided to stop following you
The famous engagement, the engagement of a publication is the number of interactions it can achieve whether they are clicks likes or shares
This will be a clear indication of the quality of your content on Instagram
This metric is essential to set the direction of your strategy because it gives a good account of what your followers like best by looking
at each publishing format, separately, images, videos, stories, etc youll find it much easier to determine which ones work best audience metrics
Of course, when analyzing Instagram followers, there are several specific metrics. These are the ones that will help you better determine what your followers are
like what their habits are, how they behave with your posts, etc This allows you to know what your audience is like in terms of
demographics and what the peak hours are for them. The power of stories
stories is Instagrams most successful tool since it came out into the world
It also has metrics that can help you know if the stories you share are appealing and being well received by your fans
So its five metrics are next the number of times a user views your story and clicks on the right side of the screen to
move to the next story back, the number of times a user sees your story and clicks on the left of the screen to see
it again. Next story, the number of times people swipe to see the stories of the following account
This indicates that your stories are not being attractive, drop outs. The number of times users drop out of stories by returning to the feed
or exiting Instagram directly responses. This is how many users have direct responses to your stories
For example, if you have link something, how many users swipe up
connect with other influencers. Networking is essential, especially if you are looking to meet people in your niche or with a similar audience working with
other influencers can be a great thing on Instagram, especially if they are in the same industry today
It is no longer a question of who can establish more partnerships but of who is capable of doing the hard work
That is why Instagram provides you with tools that seek humanization, a network inhabited by real communities by people who support each other and work
in teams, you can establish a network of contacts within the target. You have decided to focus on people who do the same as you
and who of course are willing to collaborate with. You attend events where other influencers are present and where you can make yourself known and
make part of your work recognized. The events are also an excellent opportunity for brands to discover their new allies
But does that mean you should only collaborate with people who are just like you. No
if your business network is made up exclusively of people who are exactly like you
you will be missing out on significant business opportunities. As an influencer
you will have countless opportunities to collaborate creatively with people in other industries
benefits of making collaborations with other influencers. It can help you get brand partnerships or generate business opportunities
It will help you to give visibility to your content and therefore awaken the interest of a new audience
It is an excellent opportunity to meet new suppliers or brands interested in you
It will improve your level of communication and other professional skills such as leadership
you will be able to see and meet your competition even form alliances with them
You will increase your self esteem and self confidence. You will learn about success stories and the path they went through to get to the
top, you will be aware of market trends. If you want to expand your professional and digital networks
creating alliances can take you extremely far how to connect with other influencers
think carefully who you wanna reach and why not every influencer might be suitable to your niche style and goals
If your contacting an influencer on the same niche as yours, odds are they have seen your content which will make the conversation easier
On the other hand, contacting an influencer outside your niche or area of interest can have several benefits such as recommending each other for different
areas of interest. You can use several online tools such as Hypo Detto and influence city to measure the reach of the influencer
You wish to contact, consider what you want from them and what can you offer to them in return
Think about the ways in which you and the other influencer can work together if you can reach out to them in person
attend the same events as them book a personal appointment. If necessary
theres something special about face to face communication and the connection it creates that cant be replaced
You can use that in your favor if you have to resort to digital communications
Remember that your talking to another human being on the other side of the screen be kind and allow yourself to reduce the formalities since
they might generate distance between you and the influencer interacting makes the audience feel special part of a community
Besides Instagram has tools that allow you to showcase part of your day to day life and generate interaction through quick questions or surveys
The Instagram algorithm does not reward an account full of likes and comments but those who take the time to respond to their followers and
generate positive feedback from them. Remember theyre not just followers, they are a community that you should value and make them feel like Theyre there
Your Instagram profile is like home and your followers are your visitors as a good host
you must take care of your visitors. Comfort feed them talk to them and provide them with an unforgettable time
If you don't treat your visitors well at home, will they wanna visit again? The answer is obvious
No one likes to stay in a place where they don't receive proper attention. Thats why you should focus on treating your followers well
interacting with them and making them feel they are in the right place by following you interaction
Ist just about you replying to comments or messages. Its also about you going to the profile of those following you and leaving a comment
or even a like there create quality content. Have you thought about all the work that goes into taking the perfect picture
its worth it. When the reward is thousands of likes interaction and new followers
the competition is high on Instagram. But if your content is quality
youll have a guaranteed safe audience, remember that Instagram is a more humane social network every day
So your content should be genuine. And if the original is possible, if you copy your followers will notice also if you wanna make it
your secure income, then you need to take it seriously and invest in equipment can produce photos and videos to suit your audience and even
get advice from professionals such as photographers or graphic designers who can help you create visually appealing content
Be creative. Remember that interaction is not just about sitting back and waiting for likes and comments
you must also provoke the interaction by being creative with the creation of your content and of course
by calling for action, always ask your followers what they think about this
Would you like to see more similar content and even take advantage of the use of stickers in your stories such as surveys
questionnaires, questions its a way to generate interaction and and at the same time
create content almost instantly as in all social networks, you must interact with the people you are interested in being followed
contacting brands. There is no specific number of followers that determine when you ready for a brand to contact you
So it never hurts to take the risk of taking the first step. You can be an influencer or a micro influencer
The goal for brands is the same exposure, content creation and of course generating sales or traffic
But who says that brand should strictly make the first contact. It is not something strict
If you feel confident about your community, you can offer brand collaboration with you
After all, there is nothing to lose by trying do your research
Before you make the first contact with the brand, you should do some research about it
Look at their social networks and find the most appropriate way to contact them
Remember that if you wanna gain visibility as a professional, you must act as one
locate an email that the brand has for the marketing department or if it is a smaller or emerging brand contact them directly via whatsapp
If you send a message to their Instagram mailbox, chances are your message will be lost
You want all the attention to be directed to you, even though its online, the treatment should be as humane and personalized as possible
Researching also gives you the chance to learn about the brand and perhaps identify the critical point where you may be needed
If in your first contact, you tell the brand why they need you. It will be easier for them to understand why you will have
several points in your favor. You must also take care of coherence
When you have the purpose of contacting a brand, you look for following it, interacting with it
arousing the interest in you in the same way, you havent it many fall into the error of asking for collaboration with brands
They do not know, don't you do it too find brands that you can identify with and that you think will make your audience fall
in love with a good influencer, knows its audience and knows that it will like what it shares
You only have one chance to make a first impression, show that the brand can trust you because you went further from the beginning may
contact once you have done your research. The next step is to contact the brand
take your time to write a clear and precise message that tells the brand
your interests in establishing an alliance and collaboration. Tell them who you are
what your main networks are and the channels you use to reach your audience. Remember that it is about honestly selling your image to awaken
the brands interest in. You also take advantage of the previous research
you did indicate your strengths data that stand out that make the brand wanna work with you
Its not about pointing out the brand and showing that there is something wrong with it, but rather highlighting the attributes you possess that may
be relevant to the brand present yourself as a professional providing data is essential to justify the investment the brand will make in the collaboration
If your Instagram account is already a business or creator account, youll have statistics to help you get accurate measurements of your target audience
The visits you have where they locate and even the most favorable publishing hours
Data plays a vital role in working with any brand have at your disposal
A portfolio of your work or a social media kit. This portfolio will not only make you look like a professional in front of the
brand, an advisor can prepare a social media kit. Remember that you don't wanna send an improvised job with screenshots that you have just made
to your statistics, professional work must be done in advance to get an excellent result
Persist without being pushy. Theres nothing worse than a pushy annoying person
If a brand gives you the first refusal to a proposal, you can withdraw wait a couple of months and then reconsider the offer
In some cases, the brand may indicate that it is not the right time or that you can do it later
You are free to propose and they are free to reject its an excellent opportunity to learn and you don't know if the brands that
rejected, you will be interested in. You later focus on excellence