Nikkie de Jager, known professionally as NikkieTutorials, is a prominent Dutch makeup artist
and beauty influencer whose net worth is estimated to be around $6 million to $8 million as of 2024
NikkieTutorials rose to fame with her YouTube channel where she shares makeup tutorials
beauty tips, and product reviews. Her breakout moment came in 2015 with the video
The Power of Makeup which went viral and significantly boosted her popularity
NikkieTutorials' net worth has been accumulated through multiple income streams, primarily driven by her YouTube channel, which boasts millions of subscribers
Her engaging content and makeup skills have garnered a large and loyal audience
leading to lucrative ad revenue from her videos. Additionally, NikkieTutorials earns from brand
collaborations, sponsorships, and endorsements with major beauty brands like Maybelline, Marc Jacobs Beauty, and Too Faced. These partnerships are highly lucrative given
her influence and the trust her followers place in her recommendations. In addition to her online presence, NikkieTutorials has expanded her brand into other ventures
In 2019, she collaborated with the beauty brand Ofra Cosmetics to create a collection
of highlighters and liquid lipsticks. She also launched her own line of beauty products
further adding to her income. Her product launches have been highly successful
selling out quickly and contributing significantly to her net worth. NikkieTutorials' fame and influence extend beyond social media, as she has appeared on various
television shows and events. In 2020, she was a contestant on the popular Dutch TV show
We is de Mol, and has been a guest on talk shows worldwide. Her visibility in mainstream media has
enhanced her brand and financial standing. Moreover, NikkieTutorials' net worth has been
positively impacted by her engagement with her audience through various platforms like Instagram
where she has millions of followers, allowing her to command high fees for sponsored posts
and collaborations. Overall, NikkieTutorials' success is a result of her talent, business
acumen, and ability to connect with her audience, making her one of the most successful beauty
influencers in the world. Her net worth reflects her hard work, creativity
and the massive influence she wields in the beauty industry