Spain's tourism landscape is undergoing a significant shift
Once flocking to their own sun-soaked beaches, Spaniards are now turning away from domestic
hotspots. What's behind this change and what does it mean for Spain's tourism industry
In the wake of the COVID-19 pandemic, Spain experienced a surge in domestic tourism
Locals, eager to make up for lost time and armed with savings from lockdowns
chose to explore their own country. However, this trend appears to be reversing. Recent data
reveals a decline in domestic tourism. The first seven months of 2024 saw a drop to 40.98 million
domestic tourists, down from 41.37 million in the same period of 2023. This shift marks a return to
pre-pandemic travel patterns for Spanish citizens. In stark contrast, international tourism continues
to flourish. Foreign visitors increased from 47.67 million in the first seven months of 2023
to 53.38 million in 2024. The previous year set a record with 85.17 million foreign tourists
and 2024 is on track to surpass this figure. So why are Spaniards changing their holiday habits
Several factors contribute to this trend. With the pandemic receding into memory, more Spaniards
are venturing abroad again. In 2023, international trips accounted for 10.4% of all Spanish travel
up from just 5% during the height of the pandemic. However, domestic issues also play a role
Rising prices, driven by foreign demand, are deterring local tourists. Restaurant prices have
increased by 18% this year, compared to 13% in 2023. Accommodation costs have soared even higher
with a 52% increase so far this year, following a 45% rise in 2023
Overcrowding at popular destinations, primarily due to the influx of international visitors
is another factor pushing Spaniards away from traditional hotspots. Additionally, the increasing
frequency of heat waves in Spain is altering travel preferences. As a result, Spaniards are
moving away from well-known sunny destinations like Catalonia, the Canary Islands, and Andalusia
Instead, they're opting for cooler climates in northern Spain, seeking respite from the intense
summer heat. This shift in domestic tourism patterns reflects a changing landscape in
Spain's travel industry. As international visitors continue to flock to the country's sunny coasts
Spaniards themselves are redefining their ideal vacation, balancing cost, comfort, and climate in their travel decisions